Stop losing enquiries between closing time and the morning.
The After-Hours Enquiry Playbook. Ten checks, ten fixes, eight templates and a 30-day plan for service businesses.
$19.99Get the playbook
Instant PDF download · 23 pages
What happens to an enquiry after hours?
23%
of 2,241 US companies never replied to a web enquiry at all. The rest took 42 hours on average.
Harvard Business Review, 2011
7×
Replying within an hour made a lead nearly seven times as likely to qualify as waiting just one hour longer.
Harvard Business Review, 2011
43%
of enquiries to UK estate agents in July–September 2026 arrived outside 9 to 5 on weekdays.
LightWork, Oct 2026
62%
of calls to small businesses went unanswered in a test of 85 businesses.
411 Locals, 2024
Different studies, countries and years; full sources are in the playbook.
What's inside
The ten checks from the Night Test, each with its fix, what a pass looks like and the usual ways it fails.
- The first screen at nightThe one-sentence formula for a first screen that says what you do, where, and how to start.
- Taps to contactWhich page your most serious visitors land on, and the button it usually lacks.
- Answers without a callHow to answer “how much?” even when you can't publish prices.
- What happens after “Send”The confirmation screen that makes people close the other tabs.
- Your auto-replyThree ready-to-paste auto-replies: clinics, professional firms, trades.
- Form fieldsThe four fields that are enough to start almost any enquiry.
- Where requests goWhy a quiet inbox and a broken form look the same, and the free setup that tells them apart.
- Who owns the morning follow-upThe fill-in morning rota, weekends and holidays included.
- Google profile vs website hoursThe ten-minute quarterly check that keeps them in sync.
- Your phone after closingA word-for-word voicemail script that turns hang-ups into callbacks.
Also inside
- The research pageEvery number on this page, with its source.
- The Leak CalculatorPut a monthly figure on the enquiries you are losing.
- 8 copy-and-paste templatesAuto-replies for clinics, firms and trades, a voicemail script, the morning reply and a holiday notice.
- The morning rotaWho replies to overnight enquiries, and by when, weekends and holidays included.
- The 30-day planWhat to fix first, second and third.
The research 
The Leak Calculator 
A check and its fix 
Another check
What could after hours be costing you?
The Leak Calculator from the playbook. Change any number; nothing you type leaves this page.
Who is it for?
- Clinics: dental, aesthetic, physiotherapy and medical
- Law firms and solicitors
- Accountants and advisers
- Property teams and estate agents
- Home services and trades
Who is it not for?
- Businesses that already reply to every enquiry within the hour, around the clock.
Who wrote it?
Viraaj Ajmera, founder of Svayra. Based in Mumbai, working with service businesses worldwide.
Svayra builds the three things an enquiry passes through: the website, the Google profile and the Concierge, an AI receptionist on your website. The playbook is the part you can do yourself. More about Svayra
Questions
Is it a PDF?
Yes. 23 pages, and the download is instant once you have paid.
Is it specific to my country?
No. It works anywhere, and the examples are in plain English.
Can I share it with my team?
Yes, within one business. Please don't resell it or pass it on outside your business.
What is the difference between this, the free Night Test and the Leak Check?
The Night Test is free: ten questions you score yourself, with your first fix. The playbook has all ten fixes, eight templates, the research, the Leak Calculator and a 30-day plan. The Enquiry Leak Check is free too: we look at your own website and Google profile and send written findings and three fixes within 3 working days.
Close the gap tonight.
$19.99Get the playbook
Instant PDF download · 23 pages
Rather have it done for you? Free Leak Check · Book a 15-min call