Marketing for solicitors and law firms
Svayra is a marketing agency for solicitors and law firms worldwide. We build and run one system that gets a firm found on Google, trusted on a phone and answered at any hour: the website, the Google Business Profile, the Concierge and the content plan. One fixed price to build, then a monthly retainer.
Book a 15-min callGet a free Enquiry Leak Check
The build is from £2,900 / $3,700, fixed in writing. The retainer is from £550 / $700 a month, with no lock-in.
Where do law firms lose new clients?
People who need a lawyer usually look in the evening, after the problem has kept them awake, and they contact more than one firm. A contact form that waits until the next working day, or a website that lists practice areas without saying what happens next, hands the client to the firm that replied first.
Their first questions are practical: do you handle this kind of matter, what does a first consultation involve, how soon can someone talk to me? Answering those clearly, at any hour, is most of the job.
What does the Enquiry System do for a law firm?
Five parts, built together. See the whole system.
- WebsiteA page for each practice area, a profile for each lawyer and one clear way to request a consultation, readable on a phone. You own it.
- Google Business Profile and local SEOCategories for your real practice areas, hours, services, photos and review replies, checked field by field and kept current.
- Concierge and lead automationAn AI receptionist for lawyers, on your website. It answers practical questions from your own details and takes the consultation request. Each one lands by email, in a Google Sheet, and in Slack or WhatsApp if intake uses them. Someone at the firm replies.
- Social strategy and content calendarA monthly plan for LinkedIn and beyond, written with your lawyers, within your regulator's rules.
- Monthly reportOne page: what came in, what changed, what's next.
How does a request reach your team?
A visitor asks at 9:15 pm. The Concierge takes the details. Your team confirms.
The Concierge takes requests. It never confirms a booking, quotes a price or gives advice. Your team confirms.
A sample request. The name is fictional.
Svayra ConciergeSample chat
My landlord sent a notice to end my lease. Can someone talk to me this week?
I can pass that to the team, and they will be in touch to arrange a time. May I have your name?
Daniel Reed, [email protected]
Thank you. Your request is with the team.
Which rules do we build within?
The decisions stay with you. We build so they are easy to check.
- SRA Transparency Rules (England and Wales)Firms regulated by the SRA must publish price and service information for certain services, their complaints procedure and their SRA details. We build those pages in; your firm confirms the content.
- Publicity (UK)The SRA's Code of Conduct requires publicity to be accurate and not misleading, and limits unsolicited approaches to members of the public. No outcome claims, and nothing your compliance officer hasn't seen.
- ConfidentialityThe chat is for practical questions and a request for a call. We can add a line under it asking visitors not to share confidential details, and the Concierge never runs conflict checks or takes on a client.
- UAE legal advertisingAdvertising by lawyers in the UAE is restricted, and the rules depend on where the firm is licensed, for example in Dubai or in the DIFC or ADGM. Your firm confirms what applies, and approves every page and post.
- Anywhere elseYour own country's rules for your profession apply. We find out which on the call, and you approve every page and post.
What won't you get?
- Legal advice in the chat, or an opinion on a visitor's matter.
- A Concierge that takes on clients, runs conflict checks or quotes fees. The firm does.
- Outcome claims, invented reviews or testimonials your regulator wouldn't allow.
- A promised position on Google, or a number of new clients.
How it works
We talk. We plan. We build. You go live.
It starts with a 15-minute call and a free Enquiry Leak Check. You get a written plan with a fixed price. Nothing goes live until your team has tried it. Then the retainer keeps it running.
Questions
How do you market a law firm within the rules?
By describing what the firm does accurately and making it easy to ask for a consultation. You tell us the rules that apply, your lawyers approve every page, and nothing claims an outcome.
Is the AI receptionist for lawyers confidential?
Treat it like a contact form. It asks for a name, a contact detail and the kind of matter, and visitors can be asked not to share confidential details there. Requests are stored in the firm's own Google Sheet, and the privacy page explains what passes through our systems.
Does the Concierge give legal advice?
No. It answers practical questions from the details your firm provides. Anything about a visitor's own matter goes to the firm as a request.
Do you write the practice-area pages?
Yes, from a conversation with the lawyer who does the work, and that lawyer approves the page. We don't write legal advice.
How long does it take?
About four weeks from the call to going live, once we have your practice areas, team and photos. A firm with many practice areas takes longer, and the written plan says how long.
What does it cost?
The build is one fixed price, from £2,900 / $3,700, agreed in writing before work starts. The retainer is from £550 / $700 a month, with no lock-in. Both are in the written plan you get after the call.
Which services are part of it?
Each can be taken on its own. We work with law firms worldwide. See the notes for clients in the UK or the UAE.
- AI receptionist for law firmsWebsite chat that answers practical questions after hours and takes the consultation request for intake.
- Local SEO for law firmsA complete listing, a page for each practice area and lawyer profiles that can be found.
- Local SEO for immigration lawyersA page for each matter type, plain language, and a clear way to reach you across time zones.
- Law firm website designA page for each practice area, lawyer profiles and one obvious way to ask for a consultation.