Social media marketing for dental clinics
Social media marketing for a dental clinic, done well, is a monthly plan and posts that explain your care, within your regulator's advertising rules. Svayra plans it for dental clinics worldwide. It is one part of the Enquiry System: one fixed price to build, then a monthly retainer.
Book a 15-min callSee the Enquiry System
The call is 15 minutes on Google Meet, with no pitch. Prices come in writing after it.
Why don't most clinic feeds bring patients?
Most dental clinic social media is offers, seasonal greetings and stock smiles, and patients scroll past it. I plan and design posts and reels that show how your clinic explains treatment, so a nervous patient feels they know you before they walk in.
A discount post says the clinic is cheap. A greeting says nothing at all. Neither tells a nervous patient what happens in the chair, who they will meet or whether they will be pushed into treatment.
The rules matter too. In the UK, a practice's posts fall under the GDC's guidance on advertising and the CAP Code. In the UAE, health advertising is regulated by the health authority of each emirate, and some adverts need approval before they run. A feed built on discounts and claims nobody can check is a risk.
What do you get each month?
- A monthly planThemes, a calendar and the reason for each post, agreed with you before anything is made.
- Designed posts and carouselsIn your clinic's colours and type, easy to read on a phone.
- Short reelsFilmed at your clinic with your team, each one explaining a single thing.
- Captions in plain wordsApproved by your dentist before anything is posted.
- A short monthly reviewWhat went out, what people responded to and what changes next month.
What won't you get?
- Patient testimonials, before-and-after photos or filmed procedures.
- Discount-led posts or “best dentist” claims.
- Bought followers, likes or reviews.
- A promised number of new patients or followers.
How does it fit the Enquiry System?
Five parts, one fixed price to build, then a monthly retainer.
This is the part of the Enquiry System that keeps you visible between searches. The retainer includes the monthly strategy and content calendar; designed posts and posting are an optional add-on, quoted separately. See the whole system for dental practices.
The system is from £2,900 / $3,700, then from £550 / $700 a month. Taken on its own, this service is quoted in writing after the call.
How it works
We talk. We plan. We build. You go live.
It starts with a 15-minute call and a free Enquiry Leak Check. You get a written plan with a fixed price. Nothing goes live until your team has tried it. Then the retainer keeps it running.
Questions
Do you post for us and reply to comments?
In the Enquiry System, the retainer includes the monthly strategy and content calendar. Designed posts, reels and posting to your accounts are an optional add-on, quoted separately. Comments and messages can stay with your team, and the written plan says who does what.
Who approves the posts?
Your dentist approves every post with clinical content before it goes out. The clinic stays responsible for what it publishes.
Is social media enough to bring new patients?
Rarely on its own. It works best alongside an accurate Google listing and a website that makes booking easy. See dental SEO services.
Do you work with dental marketing agencies?
Yes. I also make strategy and design for agencies, delivered under the agency's name.
Do you use AI to make the content?
Lightly, and labelled when it shows. Patients trust the real people at your clinic more than generated faces, so reels are filmed at the clinic.
Related services
- Local SEO for dental practicesAn accurate listing, a page for each main treatment and the same details everywhere.
- Google Business Profile for dentistsYour listing checked field by field: hours, categories, services, booking link, photos and reviews.
- Dental website designWebsites that show what you do, when you're open and how to book, on the first screen of a phone.